Common Sense Consultancy

Whether you are looking to acquire new customers or to maximise value from existing ones, SOLO's Data Strategy Service can help you.

We can perform a detailed and bespoke analysis of your customer base which will provide invaluable insights. This service can identify your best performing customers, identify lapsed customers who still have high potential value and segment the database accordingly;we can subsequently identify key data that is missing and advise on how to start collecting it.

Add to this a customer profile against the UKs leading Lifestyle, Demographic and Transactional databases and you start to build an in-depth picture of your existing customers to support your contact strategy.

SOLO also offers a Predictive Modelling service which will predict Customers' or Prospects' behaviour and build campaigns accordingly; we can then advise on where to find additional high value prospect names for your acquisition programmes.

To complete the loop, we perform Post Campaign Analysis to see what channels, what programmes and what data is working best for you, and then refine the process accordingly.

However you source your address list, SOLO will clean, fix and analyse your data to provide the best possible return on your investment. If our custom, in house, routines don't fit the bill, our programming staff will write ad-hoc code to handle even the most esoteric data requirements.

Sourcing Mailing Lists

If you need help in sourcing a new data set for your next mailing with SOLO then let us help you. With immediate access to over 50 million business records and over 380 million consumer records we are sure to be able to source just the data you need to make your campaign a success. Low minimum quantities, free counts and no hidden charges. We can help you to market your product or service to potential new customers with or without telephone numbers and many with email addresses for follow up to your mailing campaign.

Cleaning

SOLO turn your unstructured database into a quality marketing tool, providing a package of data processing services that increase the quality of your name and address file and lower postal costs. We will check your database against the Royal Mail's PAF (Postcode Address File ®) database, remove "gone-aways", suppress MPS subscribers and amend changed addresses.

Increase the effectiveness of your mailing piece by ensuring your data is accurate and well presented. Reformatting your address records to ungroup single name fields will improve presentation and enable the use of your data in personalised correspondence.

Deduplication

Intelligent deduplication based on multiple key exact matching, near matching, phonetic similarities and much more. Dedupe jobs are handled individually to ensure the right methods are used. Whether you are looking to mail one item per household or one item per individual we tailor each deduplication to your specification.

Capture

SOLO's flexible contract labour pool allows us to offer rapid start up and short turnaround times on custom data entry projects. Intensive validation during the capture process ensures that the resulting database is clean and accurate, with data returned in the format of your choice.

Conversion

Work is accepted in most database or flat file formats either on disk or via email. Conversions are usually completed within 24 hours of receipt. Programming staff are on hand to assist with custom conversions on more challenging projects.

PDF417 Barcodes

The PDF 417 bar code can contain up to 2,725 data characters. SOLO uses this technology to encrypt whole addresses and reference codes and place them on a piece of outbound mail for more efficient handling of "gone-aways". This method can help to keep your database up to date and save time and money on future mailing campaigns.