Whether you’re planning your first direct mail campaign or looking for practical advice on mailing data, printing, fulfilment or warehousing, you’ll find straightforward guides based on real experience.
Our direct mail guides are designed to answer the questions we’re asked most often, without the jargon or unnecessary sales talk.
Direct Mail
Practical guides covering direct mail campaigns, planning, targeting, costs and how direct mail works.
- What is Direct Mail?
- Addressed vs Unaddressed Mail
- How to Plan a Direct Mail Campaign
- How Much Does Direct Mail Cost?
- How Long Does a Direct Mail Campaign Take?
- GDPR and Direct Mail
Mailing Data
Straightforward guides covering mailing lists, address quality, PAF, Mailmark and preparing data for successful mailings.
- What is a Mailing List?
- What is PAF?
- What is Mailmark?
- What is Mailsort?
- Why is Address Cleansing Important?
- How to Keep Your Mailing Data Up to Date
Printing
Helpful advice on artwork, print preparation, paper options and producing high-quality printed mail.
- What is Variable Data Printing?
- What is Digital Printing?
- Artwork Guidelines for Printing
- What is a Print-Ready PDF?
- What is Bleed in Printing?
- CMYK vs RGB: What’s the Difference?
- Print Finishes Explained
- Paper Sizes Explained
Fulfilment & Warehousing
Guides covering pick & pack, order fulfilment, kitting, stock storage and supporting your day-to-day operations.
- What is Warehousing?
- What is Fulfilment?
- What is Pick & Pack?
- What is Kitting & Assembly?
- Inventory Management & Stock Control
- Subscription Box Fulfilment
- Returns Handling
Postage & Delivery
Straightforward information on Royal Mail services, postage options, delivery methods and reducing mailing costs.