What is Digital Printing?
Digital printing is one of the most common printing methods used today. It’s fast, flexible and cost-effective, making it ideal for everything from small leaflet runs to personalised direct mail campaigns.
What is digital printing?
Digital printing is a printing process that transfers artwork directly from a digital file onto paper or other materials using specialist digital printing equipment.
Unlike traditional lithographic printing, digital printing doesn’t require printing plates, allowing jobs to be produced more quickly and making it ideal for shorter print runs.
How does digital printing work?
Once artwork has been approved, it’s sent directly from the digital file to a digital printing press.
Because there are no printing plates to create, jobs can usually be produced more quickly and changes to artwork are much easier to make if required.
Another advantage is that every printed item can be different, making digital printing ideal for personalised letters, postcards and direct mail campaigns where names, addresses or other information change from one item to the next.
When is digital printing used?
Digital printing is commonly used for:
- Letters
- Leaflets
- Flyers
- Brochures
- Postcards
- Booklets
- Business stationery
- Personalised direct mail
It’s particularly well suited to smaller print runs, variable data printing and projects where quick turnaround is important.
What are the advantages?
Some of the main benefits include:
- Fast turnaround times
- No printing plates required
- Cost-effective for shorter print runs
- Excellent for personalised printing
- High-quality print results
- Easy to update artwork between print runs
Is digital printing right for my project?
Digital printing is often the best choice for shorter print runs, personalised communications and projects that need to be produced quickly.
For larger print runs or projects with specific finishing requirements, other printing methods may sometimes be more suitable.
Summary
Digital printing is a fast and flexible printing method that’s ideal for shorter print runs, personalised printing and projects requiring quick turnaround. Its ability to print directly from digital artwork makes it a practical choice for a wide range of business printing.